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Research papers

On the teaching of effective decision making in marketing

In this paper a study will be described which attempts to investigate certain behavioral dimensions of decision making. The study consists in part of an experimental design employing a problem- solving and decision-making marketing task within the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Eric Langeard, J. P. Leonardi, R. A. Peterson
June 1, 1976
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Citation

Langeard, Leonardi and Peterson (1976a, June 01). On the teaching of effective decision making in marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/on-the-teaching-of-effective-decision-making-in-marketing